Founder, Chief Executive Officer

Pasquale founder and CEO of Apex Funding Solutions founded in 2015 and incorporated officially in 2019. Mr Pasquale is responsible for driving the company’s strategy, and overseeing Apex Funding Solutions operations globally. Apex Funding Solutions is one of the best capitalised platform globally registered in UK. Mr Pasquale was previously a consultant at BCG where he was a colleague to Mrs Rosie, and an investment executive at Oliv-Grant focused on financial services businesses.

In 2015, Pasquale founded Apex Funding Solutions in partnership with Mrs Rosie who was his former colleague at BCG. This duo after years of experience and thorough understanding of the marketplace devoted themselves to serve humanity, providing opportunities to ensure financial stability among members of different societies, aiding business growth and Project funding through Apex Funding Solutions.

Mr Pasquale holds MA (Hons) in Economics, and politics from University of Exeter.



Chief Financial Officer & Company Secretary.

As co-founder and Global CFO, Rosie serves on the Apex Funding Solutions Board and is responsible for all aspects of Finance including internal audit, treasury, procurement and investor relations.

After qualifying as a chartered accountant with EST & Co Groups, working within both the audit and corporate finance departments, Rosie worked in the telecoms industry, and also BCG where she was a co-worker to Mr Pasquale. Before taking on the role of CFO and company secretary in 2015, Rosie held various divisional roles in the company, helping the business reshape through acquisitions and disposals as well as aiding the transition online through restructuring and realignment programmes.

Rosie holds a BA (Hons) in Accountancy from Exeter University.



U.K. Managing Director

Russell leads the UK business and is responsible for overseeing the overall strategic direction and day‑to‑day operation of Apex Funding Solutions in the UK. Russell joined Apex Funding Solutions in 2015 and was Chief Strategy Officer, with responsibility for developing and launching new propositions and new business areas. He led the company's entry into Africa and Europe through acquisition. He has led a number of fundraises and was part of the core team behind Apex Funding Solutions Incorporation and licencing in the UK 2019.

Prior to Apex Funding Solutions Rusell worked as a consultant, both independently and for the Boka Consulting Group. He has advised multinational companies, and variety of industries, on strategic and operational initiatives covering growth, new development, reorganisation and transformation, amongst others. In addition, He has worked for NGOs in Africa and Europe.

Russell read Philosophy, and Economics at the University of Buckingham.



African Managing Director

As African Managing Director, Kareem Donkor is responsible for overseeing the overall strategic direction and day-to-day operation of Apex Funding Solutions in Africa.

Prior to joining Apex Funding Solutions, Bernard was part of small business lending at Payday. He has spent more than 20 years in financial services including working at CAF Bank, where he was responsible for a number of functions with small business banking, and Marketing Officer leading the bank’s transformation. Throughout his career, he has focused on small business, payments, consumer and business lending.

Kareem holds a BA in Economics from Kwame Nkrumah University of Science and Technology in Ghana.



General Counsel & Chief People Officer.

Sandra is responsible for the Legal, Compliance and People functions of the business. Sandra joined Apex Funding Solutions in 2017 and oversaw the process for full legal Conduct Authority authorisation of the UK regulated business. In addition she was part of the core team working on the October 2019 incorporation of Apex Funding Solutions in the Uk. Sandra took on responsibility for the People function in August 2019.

Sandra was one of the founder members of BG Little LLP, a technology focused law firm, whereas head of corporate she worked on M&A, equity and debt financing for financial services and fintech companies.

Sandra holds LL.M in Commercial Law from University of Cape Town in South Africa.



Chief Technology Officer

As Chief Technology Officer, Carel David is responsible for all of Apex Funding Solutions’s technology capabilities globally. Caral David brings more than 25 years’ experience in software development and information security, both at scale in larger enterprises and in higher growth environments. Carel started his career in New York as a software developer. Since then, He has held various leadership positions in technology and information security in numerous industries including retail banking and gaming. He was the Director of Information Security at Betfair Groups, a then gaming operator.

Carel David joined Apex Funding Solutions in 2016 firstly as Chief Information Security Officer and then VP of Engineering in 2019 where he was responsible for Growth Engineering, Apex Funding Solutions Web design, Data and Corporate Technology, as well as Information Security.

Carel David holds a bachelor’s degree in Electrical Engineering and Operations Management from Princeton University.